The way that people use various devices and media is remarkably similar across countries, but there are also some differences. The recently completed Global Media study highlights this point in the following topline report. For a detailed report on Canada or any of the participating countries, please reach out to Chris Wiggins at email@example.com.
Beverage alcohol is one of Canada’s most dynamic consumer categories. Innovation in the category is happening at a dizzying pace! Many of the new products in the spirits, beer and wine categories are focused on creating a premium quality positioning that leverages uniqueness and elevated brand cachet. Research Strategy Group recently used our Crowd Intelligence […]
Research Strategy Group is excited to be attending G2E in Las Vegas. It is a great opportunity to learn about new developments in gaming and see old friends and meet new ones.
We were pleased to support our colleagues at ESOMAR at the Global stand during the trade show portion of the Congress. We enjoyed a great dinner at Ganymede in Berlin after a long afternoon of meetings and planning the strategy for 2019. We will be launching another interesting Global study in 2019.
We recognize that human decision-making is governed by both rational and emotional factors. Over the years we have continually tried to understand this complex relationship through the use of various approaches such as the use of psychoanalytics, semiotics, ethnography, discrete choice modelling, and choice-based segmentation. To enhance these tools we have added behavioural science to […]
Anne Coulter and Jim Peterson, Managing Directors of Research Strategy Group, attended the ESOMAR Congress in Berlin last week. It was a great opportunity to hear papers presented from all over the world – some quite traditional and some quite innovative but all interesting. At the trade show part of the Congress, there were many […]
We are very pleased to announce that Rimma Teper has joined Research Strategy Group as Vice President, Behavioural Science. Rimma holds a PhD in Social Psychology from the University of Toronto and has done post-doctoral work at Yale. She joins us after several years of consulting to head up our Behavioural Science practice. Please feel […]