Archive of month: October 2017

Confused by conjoint? Trade-off? Max Diff? TURF? Why we like discrete choice modeling

join rsg for this special event With so many new products and services failing in-market, it is increasingly important for client teams to use the best methods for predicting success. Discrete choice modeling enables testing innovation ideas in a context that best replicates how consumers make choices in real life. This helps to ensure clients […]

Gateway ’17

I was fortunate enough to have the opportunity to attend Gateway ’17 on September 25, where over 3,500 large and small Canadian businesses, entrepreneurs and marketing professionals met to discuss methods to leverage the rising power of Chinese consumer spending, and more specifically, the role Alibaba Group can play in bringing Canada to the Asia […]