join rsg for this special event With so many new products and services failing in-market, it is increasingly important for client teams to use the best methods for predicting success. Discrete choice modeling enables testing innovation ideas in a context that best replicates how consumers make choices in real life. This helps to ensure clients […]
Jim Peterson presented at the 2017 GameSense Symposium in Edmonton and spoke on why social responsibility is good for your brand, your company and your customers.
I was fortunate enough to have the opportunity to attend Gateway ’17 on September 25, where over 3,500 large and small Canadian businesses, entrepreneurs and marketing professionals met to discuss methods to leverage the rising power of Chinese consumer spending, and more specifically, the role Alibaba Group can play in bringing Canada to the Asia […]