Archive of month: April 2017

coming of age during the digital era

Eight years ago I packed up my life in Ontario and moved to Australia. I was an early 20-something seeking experiences and adventures as a backpacker. I knew no one, and spent a year traversing the country: the cities, the country towns, the outback, and the islands. The only technology I carried with me was […]

back to basics – power of a good old fashioned IHUT

There is no denying that the face of marketing research is evolving – new technology, mobilization of consumers, DIY platforms, virtual reality, and more.  We as researchers have to embrace these changes and find ways to leverage them within the business environments in which we operate.   However, there is still something to be said […]