Archive of month: September 2016

concept screening made better

Our clients love prediction markets because they are accurate, fast, and reasonably priced.  As part of our Spoke Club thought leadership program we shared the latest! For more information, contact

good design is good business

We are pleased to introduce our design research practice headed up by Vanessa Campbell.  With this comprehensive suite of offerings that spans the entire design and development process, we’re helping our clients frame opportunities to introduce new technologies, and helping them ensure their conceptualized solutions will be as desirable, useful, and usable as possible.  For […]

four rules of brand choice decisions

We have developed a proprietary consumer-based brand equity model that draws on our work in psychoanalytics to understand the rational and emotional dimensions of your consumer-based brand equity, and places it in the context of your competition. We can define the drivers for your brand(s), your category and your competitors in order to develop a […]

measure the impact of digital signage

Digital signage is a great opportunity for advertisers and agencies.  But how do we know that it works?  Well, we have empirical data, based on a research project with OLG and Intel.  For more info on this leading edge approach and to check out the White Paper, contact

what do people really buy when they buy your product or service

What makes customers buy your product? Is it good price, convenience and/or great customer service? You’d better hope not, because all of these things can be competitively duplicated and none of them will drive customer loyalty. A brand’s call-to-action is essentially emotional, and great brands also provide logical arguments to rationalize and reinforce the emotional […]

Enough with rating scales!

Very likely to buy, somewhat likely to buy, neither likely or unlikely…consumers don’t think with a 5 point scale when they are in the store, deciding on what brand to buy. Check out this infographic to learn more about what was presented by Research Strategy Group’s Anne Coulter at our breakfast research leadership series. For […]

deanne rodrigue, chief customer strategist of Read Between the Lines

Deanne is Owner and Chief Customer Strategist of Read Between the Lines. She is a seasoned marketing executive with over 15 years’ experience creating millions of dollars in revenue for mid- to top- tier companies in the media & entertainment, fashion and gaming industries.  She optimizes an organization’s marketing investment through data-driven marketing strategies that […]

ADAM RUDMIK | T.Rudmik & Associates

Adam Rudmik, the senior analyst and consultant at T.Rudmik & Associates, has been employed in the field of market research since graduating from Queen’s University in 2011. With years of experience in the process of statistical survey analysis, Adam has become proficient in the use of quantitative methods and computer programs designed to process complex data sets.